About Us

  • At FromHells, we are passionate about connecting exceptional products with the people who value them most.

    Operating from London, our mission is to represent, and distribute high-quality independent cycling and lifestyle brands and products in the UK. From premium cycling gear to innovative outdoor equipment, we pride ourselves on curating a portfolio of brands and products that offer excellence in functionality, durability and quality - and proven to endure and excel in the toughest conditions.

  • Proud Distributors in the UK of:

    Braasi Industry - A premium designer and producer of backpacks, bags and accessories - handmade in Prague, CZ.

  • Braasi Industry logotype, wide format
FH founder, portrait photo of Philip

Founder

Hi, I'm Philip, founder of FromHells.

FromHells builds on the idea of connecting small and exceptional world-class quality brands and products to people who truly value them. This also means that we work with innovative challenger brands whose business and principles build on sustainability, quality, ethics, and performance excellence. Competing against the big companies is hard, and the only sustainable way independent companies can compete is by offering better products.

We’re proud to help our brands reach new markets and giving people, like you and me, access to these world-class products that might otherwise go undiscovered. With full confidence in the brands we represent, we stand behind every product we sell, guaranteeing the craftsmanship and quality they were designed with.

Thank you for supporting FromHells and the brands we represent and distribute.

/ Philip

What We Do

  • For Brands

    We provide a dedicated local presence, managing everything from market entry strategies to logistics and distribution.

  • For Retailers

    We offer exclusive access to cutting-edge products, tailored marketing support, and reliable after-sales service.

  • For Consumers

    We provide world brands and products for direct purchase from us in the UK without the hassle of international delivery and customs clearance.
Contact Us

Our Company Details

  • Contact Details

    Telephone: +44 208 058 95 12

    Email: info@fromhells.com

  • Business Address

    FromHells

    4th Floor, Silverstream House

    45 Fitzroy Street, Fitzrovia

    London, W1T 6EB

    UK

    (Please Note: Not for returns of items. For information on returns, click here.)

  • Compliance & Regulation

    ICO: Registration No. ZB861561