Welcome!
Braasi Industry is a family business specialising in the design and manufacture of rucksacks.
Braasi's design principles centre on simplicity, function, style, durability, and sustainability - resulting in ideal rucksacks for everyday use, travelling, and commuting.
Proudly handmade at their factory in Prague, all Braasi products utilise carefully selected materials sourced primarily from local businesses and distributors.
Read on to learn more about Braasi, its founders, and its collaborations with global companies that have chosen Braasi for their key events, clients, and brand-building strategies.
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Founding
Eliska and Simon, founders of Braasi, started out as architects. Based on their passion, needs and interest - they have built Braasi from the ground up into what it is today - a world-class producer of handmade high-quality products inspired from the simplistic aesthetics of 1980’s climbing gear.
Braasi's founders started in 2013 with a simple idea: to create backpacks for themselves - and what began as hand-sewn prototypes quickly grew into a passion that resonated with others. -
From Family House to Dream Factory
Braasi's manufacturing journey began in Eliška’s family home. There, they transformed their apartment into a makeshift factory, with sewing machines taking over the dining table, fabric and leather cutting happening in the bedroom, and a packaging station set up on the couch. While this arrangement served them for a year, the increasing volume of orders prompted Eliška and Simon to recognise the need for expansion.
Their search led them to an old, abandoned factory in Holešovice – one of Prague’s oldest industrial areas, originally used for aluminium casting moulds. They reimagined this space into their ideal workshop, a reflection of their shared passion for architecture and the creation of practical, durable, and highly functional rucksacks.Today, Braasi's factory encompasses a sewing workshop, a design and architectural office, a photography studio, spaces for events and workshops, and Tleskač’s workshop. This setup allows Braasi to manage the entire production process in-house, from the initial design sketch right through to the making and packaging of their finished products.
